Meet the Makers: Tiffany Ruocco, Sorella Scents

Tiffany Ruocco is a Certified Aromatherapist who shares her knowledge through the creation of hand-crafted, vegan aromatherapy products for everyday use.

  • What is one thing you would like the public to know about your business?

I am a Certified Aromatherapist trained in blending and using essential oils for healing purposes. My business is vegan, cruelty-free, fair-trade and organic. 

  • Where do you see yourself & your craft 5 years from now? 

I am hoping to continue to expand upon the list of stockists that already carry our products. 

  • Is your business a hobby, full-time work, or both?

Sort of both! I am a full-time Graphic Design Professor at a local college. 

  • What would your advice be to others looking to start something similar?

Be passionate! Without passion, hard work becomes just that. I do not see what I do for a living (with my business and with my teaching) as work because I love what I do.

  • What is your favorite part about working in the creative field?

I have found the handmade market to be filled with wonderful, positive people. It has been a joy to meet these makers and my customers at markets. 

  • What do you think the most common misconception is about your craft?

That it isn't made by my own hand. The most common question I get at markets is "you make all of this?" When I inform people that I even designed the entire identity system and packaging, they are shocked!

  • What inspires your work?

As an artist, I am naturally a creative person. More specifically with what I make, I have found so much success with healing with essential oils when modern medicine has failed me. I wanted to share that with others. 

  • Why did you choose to participate in The Makers Festival?

I heard about the festival too late [in 2015] to apply. I was intrigued by the fact that it was a festival by all handmade products. 

  • What motivates you in the face of adversity?

Being true to myself and what I believe and stand for. I take pride in the quality of my work and the creativity of my ideas so I trust that even naysayers will see the difference in the end. 

  • If you could choose any superpower, what would it be and why?

As a thyroid cancer survivor, I would choose a power that eradicates cancer from our vocabulary.